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Thu, Dec 4, 2014 at 10:27 AM

Adam Levine and Nicki Minaj to Develop...

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Adam Levine and Nicki Minaj announced new long-term relationships with Sears Holdings today. Each superstar, in conjunction with Kmart and the ShopYourWay.com social shopping platform, will launch a multi-department lifestyle brand. The superstars will each develop apparel and accessories collections available exclusively at select Kmart locations and on ShopYourWay.com beginning in 2013.

Adam and Nicki will each design and develop their collections with Kmart to reflect their strong creative talents, expressive personalities, and distinctive individual styles.

The collections will extend beyond product and will be integrated with unique, fun, and engaging social experiences for SHOP YOUR WAY members and Kmart customers when they join SHOP YOUR WAY. Through these experiences, Adam and Nicki will showcase the richness of their voices, brands, and lifestyles.

"We are thrilled to align Kmart and SHOP YOUR WAY with two of America's superstars," said Imran Jooma , executive vice president and president of Marketing & Online at Sears Holdings. "We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise."

"I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.," said Nicki Minaj.

"Partnering with SHOP YOUR WAY to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection," said Adam Levine .

SHOP YOUR WAY is a free membership program and shopping community that offer rewards, personalized deals, product reviews, contests and sweepstakes. Exclusively through SHOP YOUR WAY, Nicki and Adam will each offer unique interactive content, dream experiences for followers, and special promotions involving their new collections and the inspiration behind them.

  1. bestest ken; barbies bestest friend avatar

    On Sat, Jan 26, 2013 at 8:30 PM, bestest ken; barbies bestest friend said:

    yo i cant wait this gonna be fukin crazy
    nicki dnt fail me

  2. Valiyy avatar

    On Sat, Jan 26, 2013 at 8:26 PM, Valiyy said:

    Excited

  3. 5star Barbie avatar

    On Sun, Jan 13, 2013 at 8:57 PM, 5star Barbie said:

    luv u nicki !!!!!!!

    5 star barbie shirt www.cushtees.com

  4. 5star Barbie avatar

    On Sun, Jan 13, 2013 at 8:57 PM, 5star Barbie said:

    luv u nicki !!!!!!!

    5 star barbie shirt www.cushtees.com

  5. 5star Barbie avatar

    On Sun, Jan 13, 2013 at 8:57 PM, 5star Barbie said:

    luv u nicki !!!!!!!

    5 star barbie shirt www.cushtees.com

  6. nicki minaj67 avatar

    On Sun, Jan 13, 2013 at 8:51 PM, nicki minaj67 said:

    Can not wait to see what ther come up wit

  7. New_Barbie avatar

    On Sat, Jan 12, 2013 at 5:44 PM, New_Barbie said:

    http://mypinkfriday.com/forum/back_room/2386833

  8. New_Barbie avatar

    On Sat, Jan 12, 2013 at 5:43 PM, New_Barbie said:

    "Hell yeah" ;) i can not waite i have a Kmart by my house .

    , I have tracksuites for sell of Queen Nicki fello Barbs n Kens

    http://mypinkfriday.com/forum/back_room/2386833

  9. princess_ Minaj1 avatar

    On Sat, Jan 12, 2013 at 1:05 PM, princess_ Minaj1 said:

    Follow Me on Twitter @princess_Minaj_

  10. Colin 4 Nic avatar

    On Sat, Jan 12, 2013 at 12:27 PM, Colin 4 Nic said:

    This is crazy. Here come the big $$$

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