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Thu, Dec 4, 2014 at 10:27 AM

Adam Levine and Nicki Minaj to Develop...

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Adam Levine and Nicki Minaj announced new long-term relationships with Sears Holdings today. Each superstar, in conjunction with Kmart and the ShopYourWay.com social shopping platform, will launch a multi-department lifestyle brand. The superstars will each develop apparel and accessories collections available exclusively at select Kmart locations and on ShopYourWay.com beginning in 2013.

Adam and Nicki will each design and develop their collections with Kmart to reflect their strong creative talents, expressive personalities, and distinctive individual styles.

The collections will extend beyond product and will be integrated with unique, fun, and engaging social experiences for SHOP YOUR WAY members and Kmart customers when they join SHOP YOUR WAY. Through these experiences, Adam and Nicki will showcase the richness of their voices, brands, and lifestyles.

"We are thrilled to align Kmart and SHOP YOUR WAY with two of America's superstars," said Imran Jooma , executive vice president and president of Marketing & Online at Sears Holdings. "We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise."

"I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.," said Nicki Minaj.

"Partnering with SHOP YOUR WAY to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection," said Adam Levine .

SHOP YOUR WAY is a free membership program and shopping community that offer rewards, personalized deals, product reviews, contests and sweepstakes. Exclusively through SHOP YOUR WAY, Nicki and Adam will each offer unique interactive content, dream experiences for followers, and special promotions involving their new collections and the inspiration behind them.

  1. Dswag13 avatar

    On Wed, Jan 9, 2013 at 11:46 AM, Dswag13 said:

    Kmart is so old why not Target or Walmart ?

  2. Dswag13 avatar

    On Wed, Jan 9, 2013 at 11:41 AM, Dswag13 said:

    I'm Very Exited Nicki!!!!!! us the fans knew this was coming are way this year in 2013 But why Kmart ???? like who shops at Kmart anymore why not Walmart ? or better yet Target!

  3. Riahhhh avatar

    On Wed, Jan 9, 2013 at 11:19 AM, Riahhhh said:

    Barbz are so going to rep Nicki ALL THE WAYY in 2013

  4. Diakha Onika Maraj avatar

    On Wed, Jan 9, 2013 at 11:15 AM, Diakha Onika Maraj said:

    i can't wait

  5. Romans sister from another mister avatar

    On Wed, Jan 9, 2013 at 10:49 AM, Romans sister from another mister said:

    So freakin excited!!! Nicki is the only female artist dedicated to her barbz!! Unreal love for my baby x

  6. BarbieXoxo avatar

    On Wed, Jan 9, 2013 at 10:48 AM, BarbieXoxo said:

    very excited spazzing thhe fuqq ouut !!!!!!!!!!!!!!!!!!!!!!

  7. Onikababee avatar

    On Wed, Jan 9, 2013 at 10:44 AM, Onikababee said:

    Oh shit it's a k mart and a sears near me ! I'm so excited Nicki will do any for her beautiful Barbz !
    "On my way to make a billy like a big goat" ;)

  8. Emily_TMUK avatar

    On Wed, Jan 9, 2013 at 10:41 AM, Emily_TMUK said:

    The UK needs this ASAP!

  9. ClaraBitch avatar

    On Wed, Jan 9, 2013 at 10:39 AM, ClaraBitch said:

    Great!!!!

  10. UK_barbiexo avatar

    On Wed, Jan 9, 2013 at 10:28 AM, UK_barbiexo said:

    EXCITED!!!!!!

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