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Thu, Dec 4, 2014 at 10:26 AM

Adam Levine and Nicki Minaj to Develop...

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Adam Levine and Nicki Minaj announced new long-term relationships with Sears Holdings today. Each superstar, in conjunction with Kmart and the ShopYourWay.com social shopping platform, will launch a multi-department lifestyle brand. The superstars will each develop apparel and accessories collections available exclusively at select Kmart locations and on ShopYourWay.com beginning in 2013.

Adam and Nicki will each design and develop their collections with Kmart to reflect their strong creative talents, expressive personalities, and distinctive individual styles.

The collections will extend beyond product and will be integrated with unique, fun, and engaging social experiences for SHOP YOUR WAY members and Kmart customers when they join SHOP YOUR WAY. Through these experiences, Adam and Nicki will showcase the richness of their voices, brands, and lifestyles.

"We are thrilled to align Kmart and SHOP YOUR WAY with two of America's superstars," said Imran Jooma , executive vice president and president of Marketing & Online at Sears Holdings. "We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise."

"I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.," said Nicki Minaj.

"Partnering with SHOP YOUR WAY to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection," said Adam Levine .

SHOP YOUR WAY is a free membership program and shopping community that offer rewards, personalized deals, product reviews, contests and sweepstakes. Exclusively through SHOP YOUR WAY, Nicki and Adam will each offer unique interactive content, dream experiences for followers, and special promotions involving their new collections and the inspiration behind them.

  1. 5star Barbie avatar

    On Thu, Jan 10, 2013 at 10:30 PM, 5star Barbie said:

    luv u nicki

    5 star barbie shirt www.cushtees.com

  2. 5star Barbie avatar

    On Thu, Jan 10, 2013 at 10:30 PM, 5star Barbie said:

    luv u nicki

    5 star barbie shirt www.cushtees.com

  3. 5star Barbie avatar

    On Thu, Jan 10, 2013 at 10:30 PM, 5star Barbie said:

    luv u nicki

    5 star barbie shirt www.cushtees.com

  4. Lil_BarbieBitch avatar

    On Thu, Jan 10, 2013 at 9:40 PM, Lil_BarbieBitch said:

    Thats so cool

  5. arteeMARAJ_ avatar

    On Thu, Jan 10, 2013 at 5:56 PM, arteeMARAJ_ said:

    Looks like I'll be shopping at K-Mart this year! ;)

  6. AbrahamJara avatar

    On Thu, Jan 10, 2013 at 2:05 PM, AbrahamJara said:

    IM SO PROUD OF YOU.
    will be possible a duet between you? Plz!

  7. khaze shawty avatar

    On Thu, Jan 10, 2013 at 1:37 PM, khaze shawty said:

    thazz awesome :) should be available in few countries though

  8. Pip avatar

    On Thu, Jan 10, 2013 at 12:51 PM, Pip said:

    no way :( :*

  9. Forever_Team_Minaj avatar

    On Thu, Jan 10, 2013 at 12:25 PM, Forever_Team_Minaj said:

    Nicki is just the best!<3

  10. BarbTTMinaj avatar

    On Thu, Jan 10, 2013 at 2:15 AM, BarbTTMinaj said:

    OMG NICKI IM SO PROUD OF YOU
    I HOPE I CAN GET IT FROM MY COUNTRY

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