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Thu, Dec 4, 2014 at 10:27 AM

Adam Levine and Nicki Minaj to Develop...

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Adam Levine and Nicki Minaj announced new long-term relationships with Sears Holdings today. Each superstar, in conjunction with Kmart and the ShopYourWay.com social shopping platform, will launch a multi-department lifestyle brand. The superstars will each develop apparel and accessories collections available exclusively at select Kmart locations and on ShopYourWay.com beginning in 2013.

Adam and Nicki will each design and develop their collections with Kmart to reflect their strong creative talents, expressive personalities, and distinctive individual styles.

The collections will extend beyond product and will be integrated with unique, fun, and engaging social experiences for SHOP YOUR WAY members and Kmart customers when they join SHOP YOUR WAY. Through these experiences, Adam and Nicki will showcase the richness of their voices, brands, and lifestyles.

"We are thrilled to align Kmart and SHOP YOUR WAY with two of America's superstars," said Imran Jooma , executive vice president and president of Marketing & Online at Sears Holdings. "We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise."

"I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.," said Nicki Minaj.

"Partnering with SHOP YOUR WAY to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection," said Adam Levine .

SHOP YOUR WAY is a free membership program and shopping community that offer rewards, personalized deals, product reviews, contests and sweepstakes. Exclusively through SHOP YOUR WAY, Nicki and Adam will each offer unique interactive content, dream experiences for followers, and special promotions involving their new collections and the inspiration behind them.

  1. M33RYCALLI avatar

    On Sat, Jan 12, 2013 at 12:09 PM, M33RYCALLI said:

    Luv Youuuuuuuuuu Onika! You that BEST!

  2. ajestrada avatar

    On Sat, Jan 12, 2013 at 7:12 AM, ajestrada said:

    wonder if they'd ever work together . be a good song

  3. .Joey Roman Minaj. avatar

    On Sat, Jan 12, 2013 at 5:37 AM, .Joey Roman Minaj. said:

    Never would of tought you'd do it with him! love you can't wait!

  4. nekapowell avatar

    On Sat, Jan 12, 2013 at 5:35 AM, nekapowell said:

    Cnt wait gurl!!

  5. Tiago avatar

    On Sat, Jan 12, 2013 at 2:51 AM, Tiago said:

    You are sexy NIcki

  6. Tiago avatar

    On Sat, Jan 12, 2013 at 2:51 AM, Tiago said:

    You are sexy NIcki

  7. Tiago avatar

    On Sat, Jan 12, 2013 at 2:51 AM, Tiago said:

    Go Nicki

  8. Tiago avatar

    On Sat, Jan 12, 2013 at 2:51 AM, Tiago said:

    Go Nicki

  9. sacha minaj avatar

    On Fri, Jan 11, 2013 at 7:21 PM, sacha minaj said:

    i love u nicki minaj i cant wait 2 be in prom.....

  10. 5star Barbie avatar

    On Fri, Jan 11, 2013 at 6:06 PM, 5star Barbie said:

    luv u nicki

    5 star barbie shirt www.cushtees.com

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