I LOVE her personality. Many people says she’s weird with all her alter egos. But I think it’s unique and crazy! and that’s why it works. The rap game needs some spice. I think she “did it on em.” Let me explain her alter egos:
Nicki- Raised in Brooklyn. This is what you get all the time.
Roman- a flamboyant gay boy from the United Kingdom. Very outspoken.
Martha- Roman’s mother. very proper. also from the U.K.
Monster- very loud. very abrupt. like in the “monster” song with Kanye West and Jay-Z
Barbie- very cute. innocent like a barbie. as heard on Bottoms Up

2. her closeness to her fans

Unlike other celebrities, she does keep in touch with her fans, which she calls barbz and kens. She sometimes tweet them back and even follows some of her fans. She is down to earth with her fans. very open like she is your best friend.

1. business savvy

Most artists get record deals, make a few albums, and end it from there. But nicki didn’t. Of course, the fact that she’s a female makes her even more wonderful. I love the fact that she is in control of her career from the album to her fashion. She has her own lipstick with MAC. She even has a couple of t-shirts with her face on it. She doesn’t plan stopping there either. She’s an entrepreneur aside from being the hottest female doing it!