Fri, Jun 7, 2013 at 5:21 PM

Nicki Minaj: Business Woman of the Moment!

Last week I was having a conversation with our social media team about who we thought the top business women were at the moment. One of the interns was particularly passionate about the rapper Nicki Minaj. Huh? The young lady with the infamous ice-cream cone swirled, cotton-candy colored hair who recently wore a chicken wing as a necklace?
Yes, her. Turns out Miss Minaj knows exactly what she�s doing when it comes to the business behind the success of her career.
�I am a young, female mogul before I am an artist. As a business woman there isn�t a single day where I don�t use my education or acquire new knowledge to ensure my success.� � Nicki Minaj
Nicki attended La Guardia High School of the Performing Arts as a teenager where she was a part of the drama department. She quickly made herself recognizable at school with all of her quirky characters she�d play in and out of the classroom.
After graduation, Nicki began to pursue her first and true passion: rapping. She organized and maintained a MySpace music page where Fendi picked her up to begin producing her music. Not too long after that, rapper Lil Wayne came along with his Young Money label and Nicki was musically swept off her feet once again.
Nicki Minaj got signed because of her talent as a female rapper.
She keeps herself in the spotlight by knowing how to market herself.
As someone who had been immersed in theatre for a majority of her life, she (very cleverly) honed those organic skills to make herself into the marketable, successful star she is today. She made rap into a form of entertainment with the implementation of her theatrical characters, costumes, and stages on which she performs; therefore broadening her target market over 100%. People who wouldn�t bother to look up if someone yelled �Ice Cube is in the building!� are now awaiting Minaj�s latest rap releases.
On top of knowing how to play the market, Minaj is more than aware of the ins and outs of the politics that come with the music industry. She has been quoted to say that if a man (*cough* Lil Wayne) acts aggressively when making a business deal he�s seen as �a boss.� If a woman is aggressive when making a deal, �she�s a bitch.� Nicki acknowledges the double standard but in no way gives in�she expects to be treated no less than any male rapper when at a photo shoot, recording, or especially in the office.
Because of her eccentric personality that she makes so easy to market in her work and her standards in the industry, the lady with the poultry bling provides lessons any business owner can take away from.

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